Impact of Green Practices on Operations Strategies in Business

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Sandeep Mathur, D.M.R. Dissanayake, Nitendra Kumar, C. Jayasinghe

Abstract

Sustainability has emerged as the key focus for manufacturing industry, driven through increasing consumer demand, environmental concerns and regulatory requirements for practices related to eco-friendliness. Green practices like eco-design, waste reduction, energy efficiency and sustainable sourcing are transforming how manufacturers operate. These practices are enable the business to get align with the goals of global sustainability while simultaneously reducing costs and improving operational efficiency. This paper examines the influences of green practices on strategies of operations in manufacturing industry through analysing its long-term benefits and challenges implications. Through integrating sustainability in the operation of business it achieves cost cost-saving dynamic, enhancing the reputation of the brand and compliance with regulations. The aim of this study is to investigate how green practices affect business operations strategies and how they support sustainability and competitive advantage.


Green operations practices contain many useful practices that are responsible for enhancing the operations environmental performance of the organization. The study has mentioned the importance of green practice and the ways that can assist the firm in enhancing operations strategies at the firm. Both implementation as well as operation of a green environment assist in business expenditure and are also helpful in accurately fostering the new market possibilities for the companies.  Additionally, the study has also mentioned the importance of employee training that can help to enhance awareness among the employees and the firm can get better outcomes in the business.


For support this, a secondary qualitative data collection method is used to gather information about how green practices affect business operations strategies. However challenges like technological barriers, resistance and high initial investments to change pose obstacles. The study shed light on how the adaptation of green practices are influences the key aspects of manufacturing strategies like product lifecycle management, supply chains and production processes. It further also discusses how sustainability drives competitive and innovation advantage in business. The finding of the study also emphasised the need for businesses to hold sustainable strategies to meet the expectations of stakeholders, contribute towards a greener future and remain in competition. Sustainability innovations offer brands a chance to stand out in crowded marketplaces. By addressing environmental issues and demonstrating their commitment to sustainable practices, businesses can attract clients who value eco-friendly products and services.

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