The Impact of Strategic Management on Stakeholder Loyalty: The Modified Role of Social Responsibility in the Food Processing Sector An applied study inside the Green Line in Palestine

Abstract

This study aimed to analyze the impact of strategic management on the loyalty of stakeholders in food processing companies within the Green Line in Palestine, with a focus on the modified role of social responsibility. The study used a descriptive analytical approach, where data was collected from a sample of 127 participants working in the sector, and analyzed using multiple regression and analysis of variance (ANOVA). The results showed that food processing companies adopt strategic management practices at a significant level, focusing specifically on strategy implementation and analysis of the internal and external environment. The results also showed that stakeholder loyalty is high, especially among employers and employees, while customer and supplier loyalty is influenced by competitiveness and quality. The study confirmed the existence of a statistically significant positive relationship between strategic management and social responsibility, where social responsibility plays a pivotal role in enhancing institutional loyalty. Accordingly, the study recommends developing strategies that are more adapted to market changes, promoting social responsibility, and improving the work environment to ensure corporate sustainability and increase stakeholder loyalty..