Measuring Success Factors Supporting the Experience of using Virtual Glasses Stores

Abstract

This study investigates the key success factors that support user satisfaction when utilizing augmented reality (AR) applications in virtual glasses stores. With the rise of e-commerce and AR technologies in Saudi Arabia, the research focuses on measuring user experience through factors such as ease of use, perceived usefulness, presence, immersion, flow, and emotion. Using an experimental design, 60 participants interacted with the ZeeLool AR Try-On application and completed a structured questionnaire. Statistical analyses revealed that participants reported moderate satisfaction, with the highest contributing factors to success being presence, flow, and immersion. In contrast, emotion showed limited influence on overall satisfaction. Demographic variables such as age, gender, and educational level had no significant impact on user satisfaction. The findings highlight that technical interactivity and realistic engagement are more crucial than emotional reactions for AR shopping success. These insights can guide AR developers and retailers in enhancing customer experience and increasing the adoption of virtual try-on technologies.