Management information-Communication Technologies in Modern Political Conflicts: An Analysis of Their Impact on Society

Abstract

Introduction: The article examines the place of communication and broadcasting in today's political conflicts and draws attention to their impact on society. At the same time, political speech, social mobilisation, and affective polarisation are singled out as three essential aspects of the impact of political communication on society.

Objectives: The article aims to examine the place of communication and broadcasting in today's political conflicts, emphasizing their impact on society. The objective is to understand how media and political speech shape the public's perception of conflicts, as well as how these forms of communication affect societal engagement and economic change.

Methods: The first part of the study reflects how the media and the style of political speech influence the public's understanding of political conflicts. At the same time, the second part of the paper presents the results of the impact of political communication on affective polarisation and social mobilisation. The third part of the study focused on political conflicts as catalysts for economic change.

Results: According to this, it was determined that the main trends in the reflection of political conflicts in the media are a decrease in the content load in speeches, the use of emotional narratives, and an increase in influence on voters by demonstrating a strategy for future actions. The Coleman-Liau case study found that political speeches of the last 50 years are less complex in form and content, making it easier for voters to understand the essence of the message. However, the quality of political speeches has declined significantly.

According to the results, citizens are mobilised to increase their political engagement mainly through social media. This can be explained by the fact that social media allow for the public display of information and, simultaneously, grouping voters into specific categories.

This revealed that such conflicts impact the decline in sales of certain goods, the refusal of buyers to use certain goods, and a decrease in tourist flows in certain areas. In addition, it was determined that the study's novelty lies in the study of political speech and communication comprehensively, and thus their impact on society. At the same time, the study was limited to clear regional zones and a specific period for data analysis.