Transforming Talent Acquisition: An Empirical Study with a Tested Strategic Alignment Model

Abstract

In today’s rapidly evolving job market, talent acquisition (TA) has become a strategic imperative for organizational success. With shifting workforce expectations, digital transformation, and increased competition, organizations must adopt robust and adaptive TA strategies aligned with overall business objectives. This study investigates prevailing TA practices across various sectors and introduces a validated Strategic Alignment Model (SAM-Talent) aimed at enhancing TA outcomes. Utilizing both primary and secondary data, the study examines the influence of organizational culture, employer branding, and digital platforms on TA effectiveness. A mixed-methods approach—including surveys and interviews with HR professionals in mid-to-large Indian enterprises—supports the research. Statistical techniques such as regression analysis and structural equation modeling (SEM) are employed to test the proposed model. Findings confirm that strategic alignment significantly improves candidate quality, reduces time-to-hire, and boosts retention. Employer branding plays a mediating role, while digital tools function as moderators in optimizing TA processes. The SAM-Talent model offers a practical roadmap for HR professionals and contributes to scholarly literature on strategic HRM.