Gen Z Consumers and Product Usage and Disposal: Attitudes, Behaviours, and Emerging Trends

Abstract

Global Generation Z (Gen Z) consumers, born between 1997 and 2012, are significantly shaping the consumer landscape. As a digitally native, environmentally conscious generation, their attitudes toward product disposal and sustainability present a key area for study. This research article explores how Gen Z approaches product usage and disposal, emphasizing their awareness of environmental issues, the role of digital media in shaping consumer behaviour, and their growing preference for sustainable disposal practices. Gen Z is a generation increasingly motivated by sustainability exhibiting a preference for recycling, upcycling, and second-hand markets over traditional disposal methods. The study highlights the potential for brands and policymakers to leverage Gen Z's environmental concerns to promote circular economies and responsible consumption.