Consumer Product Usage - Key Drivers and Product Disposal Behaviour of Generation Y and Generation Z

Abstract

Consumer product usage is a fundamental aspect of understanding consumer behaviour, encompassing factors that influence how and why consumers adopt and interact with products. This research article examines the primary factors that drive consumer product usage, including psychological, socio-cultural, technological, and environmental influences. By exploring both individual and contextual factors that shape consumption patterns, this paper provides insights into how businesses can optimize product development, marketing strategies, and customer satisfaction. Through an analysis of existing literature and theoretical models, this study highlights the dynamic nature of consumer behaviour and the multifaceted elements that contribute to product usage decisions. Product disposal behaviour encompasses how consumers manage products at the end of their lifecycle, including reuse, recycling, donation, or disposal. Understanding generational differences in this behaviour is crucial for promoting sustainable consumption practices. This review examines recent studies focusing on Generation Y (Millennials) and Generation Z, highlighting their disposal habits, motivations, and the factors influencing their decisions.