Adapting Airline Marketing Strategies in Thailand: The Era of AI Technology

Abstract

Introduction: The airline industry in Thailand is profoundly impacted by the integration of Artificial Intelligence (AI) technology, enhancing operational efficiencies and customer engagement. This study examines the implications of AI for business strategies, adaptation theories, and marketing practices within the sector.

Objectives: This research aims to identify essential concepts for effective business strategies in the context of AI and develop guidelines for airlines adapting to AI technology.

Methods: Structured interviews were conducted with ten key stakeholders, including directors from major carriers and government officials, to gather insights on the strategic incorporation of AI technologies.

Results: Successful AI integration depends on forming strategic partnerships, leveraging advanced data analytics, and prioritizing employee training. Stakeholders highlighted that technological collaboration improves customer access and operational flexibility. Ethical considerations regarding data usage are crucial for building trust.

Conclusions: Adapting to AI technology integration is vital for Thailand's airline industry. By fostering partnerships, adopting data-driven strategies, and adhering to ethical practices, airlines can enhance operational effectiveness and customer satisfaction. Implementing these guidelines will help airlines thrive in a competitive market, ensuring future growth and innovation in service delivery.