Scaling Influencer Marketing Operations: Legal and Financial Challenges In Managing Large Scale Influencer Network

Abstract

This study examines the intersection of legal compliance and the use of artificial intelligence (AI) in influencer marketing campaigns. With the growing popularity and reach of influencer marketing, brands are increasingly relying on AI tools to manage large-scale campaigns more efficiently. The research explores the role of legal regulations in influencer marketing and how AI can enhance operational efficiency while ensuring adherence to legal standards. A survey of 647 respondents revealed that legal compliance is viewed as essential for maintaining brand reputation, consumer trust, and avoiding regulatory penalties. The findings show that brands that adhere to legal guidelines in influencer marketing are perceived more favorably by consumers, fostering long-term loyalty. Furthermore, AI’s role in automating the influencer selection process, optimizing campaign performance, and improving decision-making was highlighted as a key driver of efficiency. AI-enabled tools allow organizations to manage influencer networks effectively, reduce time spent on manual tasks, and improve overall campaign outcomes. The study concludes that integrating AI with a strong focus on legal compliance offers a strategic advantage for brands, enabling them to manage influencer marketing campaigns with greater precision and impact. This balance between technological innovation and ethical standards is crucial for the sustained success of influencer marketing in a rapidly evolving digital landscape. The research contributes valuable insights for marketers and organizations aiming to optimize their influencer marketing strategies while ensuring legal and ethical responsibility.