Systematic Literature Review of Academic Service Quality in Higher Education

Abstract

This paper presents a comprehensive systematic literature review of prominent service quality models developed over time, with a particular focus on the higher education sector. The study critically analyzes scholarly articles and research papers that primarily investigate service quality within academic institutions. Key dimensions, methodologies, major findings, and emerging trends are systematically explored to offer a holistic understanding of the topic. Furthermore, this review identifies significant gaps in the existing literature and proposes potential directions for future research. By synthesizing insights from previous studies, this paper contributes to a deeper interpretation of service quality in higher education and provides valuable implications for researchers, practitioners, and policymakers aiming to enhance service standards and develop effective marketing strategies within academic environments.