Entrepreneurial Attitude on Entrepreneurial Intention: A Study Among Management Students in Central Kerala

Abstract

Entrepreneurs play a vital role in shaping a nation's economic growth by creating wealth, generating employment opportunities, providing products and services, and contributing to government revenues through taxation. Entrepreneurship ranges beyond the mere establishment of enterprises; it also nurtures the capacity to produce wealth, jobs, and income, which is a key indicators of economic development.

This study examines the connection between entrepreneurial attitude and entrepreneurial intention among management students in central Kerala. The attitudes of young individuals toward entrepreneurship significantly influence their preference to pursue it as a career. Considering these attitudes can aid governments, policymakers, and educators in fostering an entrepreneurial mind set among youth.

The research employs multiple regression analysis to explore the interaction between entrepreneurial attitude (independent variable) and entrepreneurial intention (dependent variable). Findings indicate that entrepreneurial attitude, family background, and gender have significant positive correlations with entrepreneurial intention, while family income does not play a sizeable role. The study highlights the strong influence of attitude on entrepreneurial intention and challenges the assumption that financial background is a major determinant of entrepreneurial intention. These insights provide valuable implications for initiatives aimed at promoting entrepreneurship among young individuals.