Unlocking Retail Potential: The Role of Knowledge Management Strategies in Enhancing Organizational Productivity in Jiangxi, China

Abstract

This study explores the influence of Knowledge Management (KM) strategies on organizational productivity within the retail sector of Jiangxi Province, China. Although KM is recognized globally as a vital driver of organizational success, its adoption in China’s retail industry has been relatively slow. This research aims to bridge this gap by identifying the key factors influencing the successful implementation of KM strategies, including organizational culture, leadership practices, technological infrastructure, and employee engagement. By employing both qualitative and quantitative research methods, the study investigates how these factors collectively contribute to improving organizational productivity in an increasingly competitive and dynamic retail environment. The results indicate that organizations with strong KM systems, a supportive knowledge-sharing culture, and leadership that promotes continuous learning and improvement are better equipped to respond to market changes and enhance their competitive edge. Additionally, the study underscores the importance of integrating advanced technologies in the successful execution of KM practices, which significantly boosts operational efficiency and fosters innovation. The findings provide valuable insights for retail businesses looking to enhance their productivity and remain competitive, particularly in a rapidly changing Chinese market. The study contributes to the growing body of KM literature by offering empirical evidence on its application within the Chinese retail context and offers actionable recommendations for policymakers, business leaders, and retail companies seeking to leverage KM strategies for sustained growth and success.