A National Prevention Model with Viral Hepatitis for Saudi Arabia: A SWOT-Driven and Balanced Scorecard Approach

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Salma Elhag, Alaa Alrufaiee, Bashaer Aljoudi, Ekram Alhazmi

Abstract

Viral hepatitis remains a major public health issue in Saudi Arabia, because many people do not know the routes of transmission or have routine access to screening. This study targeted for the development of a planned framework. It was designed in alignment with Saudi Vision 2030 to achieve a 50% reduction in hepatitis incidence by 2030. To guarantee population comprehension as well as scientific grounding, we used a mixed-methods approach combining quantitative survey data with qualitative literature synthesis. The study reviewed 30 peer-reviewed articles (2021–2025); it as well conducted a national survey, involving 76 participants sourced from four stakeholder groups. Data were analyzed using SPSS, a statistical software package used to perform descriptive and comparative analysis. Calculated interpretation was very carefully conducted through SWOT analysis (assessing natural strengths, weaknesses, possible opportunities, and threats) and PESTEL analysis (examining political, economic, social, technological, environmental, with legal factors). The Balanced Scorecard (BSC), a performance planning tool aligning planned goals with measurable initiatives, was developed to fully operationalize the findings. Results highlighted definite awareness gaps, limited screening uptake, and incomplete utilization of digital health platforms. The proposed strategy places emphasis on awareness campaigns that are targeted, on adult screening integration, on enhancements for the digital system, and on reforms to policy, so hepatitis prevention can be ensured sustainably. This framework could also be applied to other communicable diseases throughout the region. 

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