A Study on Environmental Citizenship and Eco-Friendly Apparel Purchasing Integrated Nanotechnology for Sustainable

Abstract

Introduction: The literature highlights a growing demand for environmentally sustainable solutions, especially in the field of environmental nanotechnology. This study investigates the relationship between environmental citizenship and the adoption of nanotechnology-based green products

Objective: The research validates a six-item environmental citizenship model, aiming to predict its influence on consumer behavior toward eco-friendly nanotechnology products. Primary data is collected through a survey of 100 respondents, using a non-probability convenience sampling method.

Methods: Descriptive statistics are employed to assess attitudes toward the constructs, while correlation analysis examines the interrelationships between variables. Regression analysis is used to predict the influence of environmental citizenship on the adoption of nanotechnology products.

Results: For statistical analysis, SPSS version 22 is utilized. The findings reveal significant correlations between the constructs and a strong relationship between environmental citizenship and the adoption of nanotechnology-based green solutions.

Discussion: The findings reveal significant correlations between the constructs and a strong relationship between environmental citizenship and the adoption of nanotechnology-based green solutions.