Utilizing Artificial Intelligence in Government Communication: Adoption and Implementation

Abstract

This study aims to assess the Adoption and Implementation of artificial intelligence in governmental communication entities in United Arab Emirates, with a focus on the emerging skills that communication practitioners must acquire to effectively adapt to the rapidly evolving technological landscape. A descriptive research design was employed, utilizing a survey conducted with government communication practitioners. Additionally, the study seeks to explore the challenges and opportunities associated with AI adoption in government communication. It also examines practitioners' readiness to integrate AI applications into government communication. Furthermore, the research investigates the impact of AI on communication efficiency, particularly in areas such as content automation, sentiment analysis, and audience engagement. The study concludes that while government communication employees are ready to adopt AI, successful implementation requires more than willingness. Key challenges include limited training, institutional capacity, and public hesitancy due to privacy and accessibility concerns. Resistance from practitioners and budget constraints further hinder progress, emphasizing the need for investment in skill development and financial support. Ethical guidelines and professional frameworks are crucial to ensuring responsible AI use. As AI reliance grows, transparency and accountability will be essential for building trust. A structured approach that balances technological advancements with training, ethical considerations, and public engagement is vital for successful AI integration.