Role of Digital Information Systems in Shaping Kashmiri Youth Aspirations: Emulating Icons and the Impact of Social-Civic Engagement Post-Article 370 Abrogation

Abstract

This research investigates the intricate dynamics influencing the desire to emulate Kashmiri youth icons in the aftermath of Article 370 abrogation, with a specific focus on the impact of social and civic engagement programs. The study explores the perception of youths to emulate Kashmiri youth icons and the significance of participation in civic initiatives as predictors of the aspiration to emulate youth icons and a positive attitude towards the abrogation of Article 370. The growing penetration of digital information systems has played a pivotal role in shaping these aspirations by amplifying the visibility of youth icons and civic programs. Additionally, social media and online platforms serve as powerful tools for influencing narratives, fostering engagement, and redefining identity formation among Kashmiri youth. The findings also reveal that while participation in Sadbhavna events alone does not significantly influence the desire to emulate icons, the perceived effectiveness of civic programs emerges as a crucial determinant. The modest overall explanatory power of the model underscores the complexity of these dynamics, prompting the recognition of unexplored influential factors.